Yoo-Hoo
Yoo-hoo is an American chocolate beverage. Technically, it is a dairy drink, but contains very little actual milk.
Yoo-hoo originated in New Jersey in the 1920s, when Italian-American Natale Olivieri sold "Tru-Fruit" soft drinks in his small store. Olivieri discovered a process to produce a chocolate soft drink that would not spoil. The name "Yoo-hoo", already being used for Olivieri's other fruit drinks, was applied to the chocolate-flavored drink as well. Yoo-hoo would soon begin to be bottled by a major bottling company and to be sold in supermarkets and shops worldwide.
A bottling plant was opened up in Batesburg, South Carolina by Tommy Giresi in the 1940s. In the 1950s and 1960s, Yoo-hoo went through a large promotional campaign that included Yogi Berra and the New York Yankees officially sponsoring the drink. The image of Berra drinking a bottle of Yoo-hoo while wearing a suit, in particular, became famous. The ads featured Berra holding the bottle next to his face and saying with a smile, "It's Me-He for Yoo-Hoo!"
Also during the '50s, B.B.C. Industries took over Yoo-hoo. They held ownership until 1976, when it was bought by Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which in turn sold Yoo-hoo to Pernod Ricard in 1989. In 2001, Pernod Ricard sold Yoo-hoo to Cadbury-Schweppes, with production responsibilities falling to CS's Mott's group, and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once popular beverage. In May 2008, Cadbury-Schweppes split into Cadbury plc and the Dr Pepper Snapple Group, of which Yoo-hoo is now part.
The soft drink company's headquarters are in Rye Brook, New York, with plants in Carlstadt, New Jersey, and Opelousas, Louisiana. Yoo-hoo owns other chocolate drink brands, including Choc-Ola, Brownie, Cocoa Dusty and Chocolate Soldier.
Yoo-hoo originated in New Jersey in the 1920s, when Italian-American Natale Olivieri sold "Tru-Fruit" soft drinks in his small store. Olivieri discovered a process to produce a chocolate soft drink that would not spoil. The name "Yoo-hoo", already being used for Olivieri's other fruit drinks, was applied to the chocolate-flavored drink as well. Yoo-hoo would soon begin to be bottled by a major bottling company and to be sold in supermarkets and shops worldwide.
A bottling plant was opened up in Batesburg, South Carolina by Tommy Giresi in the 1940s. In the 1950s and 1960s, Yoo-hoo went through a large promotional campaign that included Yogi Berra and the New York Yankees officially sponsoring the drink. The image of Berra drinking a bottle of Yoo-hoo while wearing a suit, in particular, became famous. The ads featured Berra holding the bottle next to his face and saying with a smile, "It's Me-He for Yoo-Hoo!"
Also during the '50s, B.B.C. Industries took over Yoo-hoo. They held ownership until 1976, when it was bought by Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which in turn sold Yoo-hoo to Pernod Ricard in 1989. In 2001, Pernod Ricard sold Yoo-hoo to Cadbury-Schweppes, with production responsibilities falling to CS's Mott's group, and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once popular beverage. In May 2008, Cadbury-Schweppes split into Cadbury plc and the Dr Pepper Snapple Group, of which Yoo-hoo is now part.
The soft drink company's headquarters are in Rye Brook, New York, with plants in Carlstadt, New Jersey, and Opelousas, Louisiana. Yoo-hoo owns other chocolate drink brands, including Choc-Ola, Brownie, Cocoa Dusty and Chocolate Soldier.
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