7 Up
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States.
The 7 Up logo includes a red spot between the '7' and 'Up'. This red spot has been animated and used as a mascot for the brand as Cool Spot.
7 Up was created by Charles Leiper Grigg, who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1950. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries.
In 1976, 7 Up released a set of 50 bicentennial state cans.
Philip Morris bought 7 Up in 1978 and sold it in 1986 to a group led by the investment firm Hicks & Haas. 7 Up merged with Dr Pepper in 1988. Cadbury Schweppes bought the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008.
7 Up was created by Charles Leiper Grigg, who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1950. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries.
In 1976, 7 Up released a set of 50 bicentennial state cans.
Philip Morris bought 7 Up in 1978 and sold it in 1986 to a group led by the investment firm Hicks & Haas. 7 Up merged with Dr Pepper in 1988. Cadbury Schweppes bought the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008.