Shasta
Shasta began as The Mt. Shasta Mineral Springs Company in Baltimore, Maryland, on December 6, 1889. It was also known as The Shasta Water Company. It produced bottled mineral water from Shasta Springs in northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.
In 1931, Shasta produced its first soft drink, pale dry ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. During the 1960s, Shasta was purchased by the Sara Lee food company (then known as Consolidated Foods). In 1985, it was acquired by the National Beverage Corp., which also owns the popular Faygo line.
Shasta is said to have made major changes to the soft drink industry in the early 1950’s, including; the packaging of soft drinks in cans, the introduction of low calorie soft drinks and the implementation of a more efficient method of distributing soft drinks by shipping cans and bottles directly to grocers through wholesale channels. All of these changes proved to be extremely successful and contributed greatly to Shasta’s growth in the years that followed.
By 1960, Shasta was well known throughout the far western United States. Acquired by Consolidated Foods Corporation and renamed Shasta Beverages, the company embarked on a decade of rapid geographic growth.
The Shasta diet soft drinks use sucralose (Splenda brand) instead of the aspartame traditionally found in diet drinks. Shasta's bottled drinks use a combination of high fructose corn syrup and sucralose.
In 1931, Shasta produced its first soft drink, pale dry ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. During the 1960s, Shasta was purchased by the Sara Lee food company (then known as Consolidated Foods). In 1985, it was acquired by the National Beverage Corp., which also owns the popular Faygo line.
Shasta is said to have made major changes to the soft drink industry in the early 1950’s, including; the packaging of soft drinks in cans, the introduction of low calorie soft drinks and the implementation of a more efficient method of distributing soft drinks by shipping cans and bottles directly to grocers through wholesale channels. All of these changes proved to be extremely successful and contributed greatly to Shasta’s growth in the years that followed.
By 1960, Shasta was well known throughout the far western United States. Acquired by Consolidated Foods Corporation and renamed Shasta Beverages, the company embarked on a decade of rapid geographic growth.
The Shasta diet soft drinks use sucralose (Splenda brand) instead of the aspartame traditionally found in diet drinks. Shasta's bottled drinks use a combination of high fructose corn syrup and sucralose.
1954
Straight steel, flat top
Straight steel, flat top
1954
Straight steel, flat top
Straight steel, flat top
1954
Straight steel, flat top
Straight steel, flat top
1954
Straight steel, flat top
Straight steel, flat top
1954
Straight steel, flat top
Straight steel, flat top
1954
Straight steel, flat top
Straight steel, flat top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
smooth top
smooth top
Straight steel, pull top
raised top
raised top
Straight steel, pull top
smooth top
smooth top
Straight steel, pull top
raised top
raised top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
8 oz can
Straight steel, pull top
1989 Shasta Centennial
1989 Shasta Centennial
8 oz can
8 oz can
8 oz. can
1991
1991
8 oz. can
_8 oz. can
8 oz. can
2003
_8 oz. can
Straight steel, pull top
Aluminum, pull top
Straight steel, pull top
Straight steel, pull top
"Less than 1 calorie per can"
"Less than 1 calorie per can"
Straight steel, pull top
"Contains NO calories"
"Contains NO calories"
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Aluminum, pull top
smooth top
ribbed top
Aluminum, pull top
Aluminum, tab top
Aluminum, pull top
Aluminum, pull top
Straight steel, pull top
1980's
1989 Shasta Centennial
made with NutraSweet
made with Splenda
_8 oz. can