Faygo
Faygo was founded in Detroit on November 4, 1907, as Feigenson Brothers Bottling Works by Russian immigrants Ben and Perry Feigenson. The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia. The brothers ran the company until the mid-1940s when they turned it over to their sons. In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.
Because the drink had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s when the company hired chemists who found that ingredients in the water limited the life of the finished soda and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded. In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured "everyday people" on an excursion boat singing the "Faygo Boat Song". The company was sold to National Beverage Corp. in 1987.
Because the drink had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s when the company hired chemists who found that ingredients in the water limited the life of the finished soda and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded. In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured "everyday people" on an excursion boat singing the "Faygo Boat Song". The company was sold to National Beverage Corp. in 1987.
1977
Straight steel, pull top
Straight steel, pull top
1977
Straight steel, pull top
Straight steel, pull top
1977
Straight steel, pull top
Straight steel, pull top
1988
This is a strawberry flavored soda. It was called Strawberry until the 1960's when they changed the name to Red Pop!
silver top
silver top
gold top
Crown can
Ball can
1977
Straight steel, pull top
Straight steel, pull top
1977
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
Straight steel, pull top
1977
Straight steel, pull top
Straight steel, pull top
1977
Straight steel, pull top
Straight steel, pull top
1977
Straight steel, pull top
Straight steel, pull top
1977
Straight steel, pull top
Straight steel, pull top
1980
Extruded steel, tab top
Extruded steel, tab top
1977
Straight steel, pull top
Straight steel, pull top
1980
Extruded steel, tab top
Extruded steel, tab top
In 1998, Faygo Beverages, Inc. began distributing the Ohana (a Hawaiian word that means "family") brand of non-carbonated soft drinks. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, which also owns Shasta. Many Faygo brand flavors are shared with Shasta brands. In 2007, Faygo celebrated its 100th anniversary.