Mountain Dew / Diet Mountain Dew
Mountain Dew, currently predominantly stylized as Mtn Dew, is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940's by two Tennessee beverage bottlers, Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by PepsiCo in 1964, at which point its distribution expanded more widely across the United States.
Between the 1940's and 1980's, Mountain Dew consisted of a single citrus-flavored version. Diet Mountain Dew was introduced in 1988, followed in the same year by Mountain Dew Red – which was introduced and later discontinued in 1988. While Mountain Dew Red was short-lived, it represented the beginning of a long-term trend of Mountain Dew being produced in different flavor variations.
The name “Mountain Dew” was first trademarked by Ally and Barney Hartman in the 1940's who coined the name from a colloquial term for moonshine whiskey. Early bottles and signage carried the reference forward by showing a cartoon-stylized mountaineer. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage.
PepsiCo (then Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1973 the logo was modified as the company sought to shift its focus to a “younger, outdoorsy” generation. This direction continued as the logo remained the same through the 1970's, 80's and into the late 1990's. Later updates to the logo were made in 1999 and again in 2005. On October 15, 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. market as a result of a PepsiCo rebranding of its core carbonated soft-drink products. However, the flavors "LiveWire", "Code Red", and "Voltage" still used the previous design as of September 2010.
Following the success of Code Red in 2001, more than 30 subsequent flavors bearing the Mountain Dew name have been introduced such as LiveWire, an orange-flavored spin-off, and Pitch Black, a grape-flavored variation that was produced seasonally prior to Halloween.
Between the 1940's and 1980's, Mountain Dew consisted of a single citrus-flavored version. Diet Mountain Dew was introduced in 1988, followed in the same year by Mountain Dew Red – which was introduced and later discontinued in 1988. While Mountain Dew Red was short-lived, it represented the beginning of a long-term trend of Mountain Dew being produced in different flavor variations.
The name “Mountain Dew” was first trademarked by Ally and Barney Hartman in the 1940's who coined the name from a colloquial term for moonshine whiskey. Early bottles and signage carried the reference forward by showing a cartoon-stylized mountaineer. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage.
PepsiCo (then Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1973 the logo was modified as the company sought to shift its focus to a “younger, outdoorsy” generation. This direction continued as the logo remained the same through the 1970's, 80's and into the late 1990's. Later updates to the logo were made in 1999 and again in 2005. On October 15, 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. market as a result of a PepsiCo rebranding of its core carbonated soft-drink products. However, the flavors "LiveWire", "Code Red", and "Voltage" still used the previous design as of September 2010.
Following the success of Code Red in 2001, more than 30 subsequent flavors bearing the Mountain Dew name have been introduced such as LiveWire, an orange-flavored spin-off, and Pitch Black, a grape-flavored variation that was produced seasonally prior to Halloween.