Tab
Tab, stylized as TaB, is a diet cola soft drink produced by the Coca-Cola Company first introduced in 1963. The soda was created by Coca Cola after the successful sales and marketing of Diet Rite cola, owned by The Royal Crown Company. Previously, Diet Rite had been the only sugar free soda on the market. Tab was "marketed to consumers who want to keep 'tabs' on their weight."
The soda was fairly popular throughout the 1960s and 1970s, and the Coca Cola company made several variations of it including Tab Clear and Tab X-Tra as well as caffeine-free versions. At the height of its popularity, the Tab name was briefly extended to other diet soft drinks, including Tab Lemon-Lime, Tab Root Beer and Tab Orange.
Tab's popularity began to decline in 1982, with the introduction of Diet Coke. A formula revision in 1984 blended saccharin with a small amount of aspartame; this is the formula that is currently marketed in North America.
Caffeine Free Tab was introduced in the 1980s to little fanfare and disappeared soon afterward.
In 1993, Coca-Cola released Tab Clear in the U.S., Australia and UK. It was withdrawn after less than a year.
Tab Energy is an energy drink released in early 2006. Though sharing the brand name, Tab Energy does not share the same taste.
The soda was fairly popular throughout the 1960s and 1970s, and the Coca Cola company made several variations of it including Tab Clear and Tab X-Tra as well as caffeine-free versions. At the height of its popularity, the Tab name was briefly extended to other diet soft drinks, including Tab Lemon-Lime, Tab Root Beer and Tab Orange.
Tab's popularity began to decline in 1982, with the introduction of Diet Coke. A formula revision in 1984 blended saccharin with a small amount of aspartame; this is the formula that is currently marketed in North America.
Caffeine Free Tab was introduced in the 1980s to little fanfare and disappeared soon afterward.
In 1993, Coca-Cola released Tab Clear in the U.S., Australia and UK. It was withdrawn after less than a year.
Tab Energy is an energy drink released in early 2006. Though sharing the brand name, Tab Energy does not share the same taste.
1973 "Sugar Free! Sugar Free! Sugar Free!"
Straight steel, pull top
"per 6 oz"
Straight steel, pull top
"per 6 oz"
1973 "Sugar Free! Sugar Free! Sugar Free!"
Straight steel, pull top
"per 16 oz"
Straight steel, pull top
"per 16 oz"
1976 "Sugar free! Sugar free!"
Crimped steel, pull top
Crimped steel, pull top
Crimped steel, pull top
Extruded steel, tab top
Aluminum
1992