Crush
Crush is a carbonated soft drink branded originally as an orange soda which was invented by California beverage and extract chemist Neil C. Ward. Nearly all flavors of Crush are caffeine-free. Several flavors (Grape, Cream Soda, Lime, Orange) are available at most stores throughout North America; however, others are distributed only within small markets.
In 1911, Clayton J. Howell, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward perfected the process of blending ingredients to create the exclusive formula that yielded the zesty, all-natural orange flavor of Orange Crush. Howell was not new to the soft drink business, having earlier introduced Howell’s Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howell sold the rights to use his name in conjunction with his first brand; therefore, Ward was given the honors: Crush was first premiered as Ward's Orange Crush. Originally, Orange Crush included orange pulp in the bottles, giving it a "fresh squeezed" illusion even though the pulp was added rather than remaining from squeezed oranges. Pulp has not been in the bottles for decades.
Crush was purchased by Procter & Gamble in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Procter & Gamble only manufactured "bottler's base," which was a concentrate consisting of flavor and color. 1 milliliter of bottler's base was combined with syrup and carbonated water to create a 12 ounce bottle of Crush. In 1989, Cadbury Schweppes acquired Crush USA from Procter & Gamble Co. Cadbury Schweppes spun off its US beverage business as Dr Pepper Snapple Group in 2008.
In 1911, Clayton J. Howell, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward perfected the process of blending ingredients to create the exclusive formula that yielded the zesty, all-natural orange flavor of Orange Crush. Howell was not new to the soft drink business, having earlier introduced Howell’s Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howell sold the rights to use his name in conjunction with his first brand; therefore, Ward was given the honors: Crush was first premiered as Ward's Orange Crush. Originally, Orange Crush included orange pulp in the bottles, giving it a "fresh squeezed" illusion even though the pulp was added rather than remaining from squeezed oranges. Pulp has not been in the bottles for decades.
Crush was purchased by Procter & Gamble in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Procter & Gamble only manufactured "bottler's base," which was a concentrate consisting of flavor and color. 1 milliliter of bottler's base was combined with syrup and carbonated water to create a 12 ounce bottle of Crush. In 1989, Cadbury Schweppes acquired Crush USA from Procter & Gamble Co. Cadbury Schweppes spun off its US beverage business as Dr Pepper Snapple Group in 2008.
1970's
Straight steel, pull top
Straight steel, pull top
1970's
Straight steel, pull top
Straight steel, pull top
Crimped steel, tab top
1970's
Straight steel, pull top
Straight steel, pull top
Crimped steel, tab top
Crimped steel, pull top
Extruded steel, tab top
1987
Broncos vx Packers
Broncos vx Packers
1988
with calorie marker
without calorie marker
with calorie marker
with calorie marker
The printing is lower on this can (compare the "12 fl oz" line with the can above)
without calorie marker
with calorie marker
